PROJECT: PEDESTRIAN SAFETY CAMPAIGN
The pedestrian safety campaign was a collaborative project between The Pittsburgh Downtown Partnership, Port Authority of Allegheny County, and the Allegheny County Health Department.
The purpose of the campaign was to employ new, creative tactics to reduce distracted walking and driving in Downtown Pittsburgh.
I spearheaded the coordination of the overall project, along with handling of all of the public relations aspects. The campaign attracted considerable local, national, and international attention.
The campaign garnered a Mid Atlantic Emmy for best PSA.