PROJECT: PEDESTRIAN SAFETY CAMPAIGN

2016-2017

The pedestrian safety campaign was a collaborative project between The Pittsburgh Downtown Partnership, Port Authority of Allegheny County, and the Allegheny County Health Department.

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The purpose of the campaign was to employ new, creative tactics to reduce distracted walking and driving in Downtown Pittsburgh.

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I spearheaded the coordination of the overall project, along with handling of all of the public relations aspects. The campaign attracted considerable local, national, and international attention.

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The campaign garnered a Mid Atlantic Emmy for best PSA.

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